Book Marketing Information

Book Signings Are Pure Gold


So you?ve written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?

Authors Should Be Optimistic


A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.

Colour and Book Covers - What You Should Know if Youre Self-Publishing


Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe. It's usually more expensive than process color printing.

Five Tips To Consider When Choosing A Publisher


Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.

Your Book Marketing Plan - Winning Strategies and Tips


Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

Ready, Set, Go Sell Your Book In The Real World!


We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? Let's face it, most of us are too hurried.

Marketing for Writers When Writing Just Isnt Enough


Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.

How to Grab the No.2 Spot on Amazon for Advance Book Sales


When my first book was published way back ten years ago, I thought that was it.

Plain Speaking ? 4 Secrets For Getting Your Book Purchased


What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and ?clever? table of contents! Here are 4 sure-fire ways to make your text grab the reader?s attention:

Speaking for a Publication


Why write a book and get attention and loads of contacts?

How To Get The Most From Your Free eBooks Marketing Campaign


First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity


We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. Having your book recognized for the high quality endeavor that it is, and selling some in the process, really is ALL about an awareness of both you as an author and your book. One of the hard truths of the self-publishing industry is that authors must work diligently to create a market for their books - and all without the multi-million dollar budgets of the big publishers.

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign


Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.

Self Publishing Success Starts With Marketing


Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves ?S & M? ? sales and marketing.

Are You Ready For The Publishing Revolution?


Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.

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