Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them: 1) It's not worth the time; there's not enough money in it. 2) Speaking is where the money is. 3) You have more important things to do. 4) When you do a book-signing, maybe nobody will show up and
you'll feel foolish sitting there all alone. 5) There are other ways to sell books. Then,again, there are five good reasons why all authors
should do a book signing and a book-signing tour. By conducting a book-signing you will: 1. Gain recognition. When you do a book signing in a
bookstore, you will be interacting with the people who sell
your books to the general public. It's an opportunity to
develop a rapport with them, tell them about the book, and
convince them that you are an expert on the subject. Then
when someone asks for a book on your topic, they are likely
to recommend yours. Don't settle for bookstores. Look for
places where readers of your book are likely to gather and
schedule an event there. That place might be a store, craft
shop, pro shop, spa, festival, or health care center. Do
some brainstorming with your staff and friends. 2. Gather input from readers. When you step into the
book-signing arena, you have an opportunity to interact with
readers. You are the center of attraction, since you are the
author/expert. By providing a mini-seminar or discussion,
you give a sneak preview of your book and your expertise.
Add a question and answer segment and you will learn what
interests the readers most. It may be the beginning of a
sequel. 3. Have an event that is newsworthy and gather clippings for your
scrapbook and poster board. Book signings provide an event
that is newsworthy. This is especially valuable if you are
not yet a celebrity. Celebrities do book signings for
primarily the same reasons emerging authors do, an
opportunity to be noticed and quoted and appear in the
media. Gather comments of those who have already read
your book and can post them, with permission, until you
get print media coverage to add to your display. People
are very interested in knowing what other people think of
your work. Create a foam board for publicity. Place on it
reviews, readers' comments, excerpts from your book, and
your photo. Stand the board on the autograph table on an
easel so that passersby can see it prior to your signing. 4. Conduct media interviews. The most successful book
signings have the most publicity. Since your schedule is
generally set up at least six weeks in advance, you have
time to approach radio talk show hosts and producers,
television stations, and newspapers to let them know that
you will be in their city. A well-thought out Media Release
is a must. It should contain information about the book, the
author, and the event. 5. Expand your contact list. Book signings are a great way
to expand your mailing list. Use a sheet of paper on the
autograph table with column headings like: Name, Email
address, Phone number. Usually, the less information you
request, the more names you will collect. You can get more
information as you develop a relationship with these
individuals. It is a good idea to provide something free,
such as a bookmark, with a quote from the book and your
contact information on it. Add the adventure of book signing and book-signing tours to your marketing list to create memorable moments that far exceed routine marketing methods. Jo Condrill has conducted book signings acrodd the US, including one in the Barnes and Noble store in Rockefeller Center, New York. Her longest book signing tour covered twelve cities. She is the coauthor of two books: "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour" and "101 Ways to Improve Your Communication Skills Instantly." She also wrote "Take Charge of Your Life: Dare to Pursue Your Dreams." You can listen to a book signing interview with Jo at http://www.jackstreet.com/jackstreet/rr.condrill.cfm For more information visit her website at http://www.publishandprosper.com http://www.publishandprosper.com
Related News
|
 |
|
|
RELATED ARTICLES
Top Ten Non-Techie Steps to Market your Book Online
Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?
Successful Book Marketing The Natural Way - Part 2
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?
Make Big Profits from Small Booklets
What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits.
Publishing Your Book?What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.
How To Get The Most From Your Free eBooks Marketing Campaign
First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.
Promotion - Credibility Extras
For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Many articles and several books have been written to give us guidelines. One thing all marketing experts stress is the importance of being professional.
Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.
Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how:
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
Is There a Book Hiding Inside You?
Have you always wanted to write?
The High Cost of a Six-Figure Book Advance
The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again.
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover
Plain Speaking ? 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:
Design Each Part of your Book to Sell More Copies
Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers.
Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells
you (even the traditional publishing houses), you, the
author, are almost 100% the reason your book will sell.
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. get more book sales.Now, that's real exposure! And it's totally targeted because these people visit sites and subscribe to ezines who feature your topics of expertise. Your coach now has over 105 articles circulating and these have brought her over one-third her monthly income.
How to Get More Readers For Your Book
Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.
Titles (and Subtitles) Sell Books!
Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book.
Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:
|
